The future of work is Uber.
No, we won't all be driving around in our cars picking up strangers.
What I mean is, the future is freelance work. The transaction costs of using the market are falling, falling, falling. The value of maintaining a firm is likewise falling, falling, falling.
We all need to start thinking like freelancers, building our individual brands.
I saw this post about how an entertainer failed to capitalize on the exposure she was getting at an event, and I thought, this is not just for up and coming singers. This is advice we all need to heed, I liked the author's "Perfect 30 test" for shows. It could just as well apply to any freelance work:
Every show you play put to The Perfect 30 test:
Payment = 10. Career building = 10. Enjoyment = 10.
You don't want to play any shows for less than a total of 15 on the scale. If the payment is incredible (10), but there will be very little career building potential (3) or enjoyment (2), that equals 15. If there is decent payment (5), but will bring great enjoyment (9), but little career building potential (1), that also equals a 15. Take these shows. The shows you shouldn't take are the ones for little to no money (1), very little career building potential (3) and very little enjoyment (3) = 7 total. Pass!Read the whole post here: http://aristake.com/post/this-artist-lost-2000-potential-fans-in-two-hours-because-of-this
The future of work is Uber. We're all headed toward a freelance world. Time to start thinking about your brand.